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About Us

In the year 2008 the company operations were successfully automated. The company now has machines for milling, sorting and packaging all our rice.

The result has been high quality rice and well packaged. Our capacity has increased to the extent we presently operate at 70% production leaving room for extra 30% opportunity.

Although the market is large locally, we are now way ahead of our competitors. We have started selling to Ugandan, Tanzania, and Rwanda market and soon we shall enter Ethiopia and southern Sudan however the only challenge is the space for both production plant and manpower. This is also made easier through some of our main customer namely Nakumatt, Tusker mattresses, Naivas Supermarket, Uchumi supermarket, Ukwala supermarket and Khetia Drapers who has expanded to these markets.

Mission : Provide high quality and affordable food professionally processed and packaged to satisfy our consumers.

Vision: Be the leading company in processing, packaging and distribution of rice and other cereals in East & Central Africa.

Core Values

Quality: Quality makes us Kings. Our products will be of very high standards. That is what is making us different.

Honesty: We ensure honesty in all we do. We feed people; their lives are in our hands we can’t afford to risk that.

Team Work: Two are better than one: Three even better: We team with our employees, our suppliers and customers to ensure we achieve our mission.

Objectives/Goals

A. Short-Term G

  1. Increase production to utilize the current facilities up to at least 90% of its total capacity.
  2. Look for space to build a business park which will include go downs and offices to facilitate our expansion.
  3. Aggressively market and promote the new brands in both the local and regional market.
  4. Start media advertisements and other promoting activities to promote the company and its products.
  5. Increase our market share in tonnage up to 1000 tons per month in Kenya and 500 tons in Uganda and Rwanda.

B. Long Term Goals

  1. Increase production capacity by installing bigger processing machines.
  2. Start selling to Ethiopia and Southern Sudan by year 2014.
  3. Control at least 50% of the rice market both in Kenya and East Africa Region.
  4. Diversify to packaging other cereals/food items.

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PRODUCT QUALITY ASSURANCE

Give us your needs and the qualifications then we will arrange all the work.

  • Selecting
  • Purchasing
  • Quality control
  • Packaging
  • Transportation
  • Paper works
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